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February 04, 2012

The Economist | Floating Facebook: The value of friendship

The Economist
Floating Facebook
Facebook is likely to become a gargantuan company. That will bring risks as well as rewards

SAN FRANCISCO

MARK ZUCKERBERG, Facebook's founder and chief executive, has talked for years about the notion of a "social graph" which connects people to their friends and all of the things they are interested in. By encouraging hundreds of millions of people to share their deeds and reveal their innermost thoughts, profane or profound, online, his company has in effect mapped a portion of this graph on its computers. According to the Onion, a satirical publication, the whole thing was the CIA's idea; digging up this amount of information the old-fashioned way would have cost the spooks a fortune.

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